Product

Our design principles

Icebreaker is not a fashion company. We like to be relevant, but if we’re too ‘right now’ it will probably be over by the time you wear it. We want our clothing to be relevant in your wardrobe for many seasons.

Simplicity

With elegant simplicity comes timelessness that doesn't date.

Longevity

Icebreaker is the polar opposite of fast fashion. Through high quality performance our goal is to thrive in your wardrobe and during your activities for many seasons.

Versatility

Our clothes transcend single usage – we make multi-functional pieces that adapt to your life and style, on the mountain, in the city and at home.

Purpose

We make purposeful clothing that responds to your body’s active needs.

More than 85% of our global fabric composition is natural fiber and only 15% is man-made.

HOW AND WHY WE USE BOTH NATURAL AND SYNTHETIC MATERIALS

To make our ‘top to toe’ layering system possible we sometimes combine our merino with other fibers. We never do this to make the fabrics cheaper or to compensate for poor quality wool. We do it to enhance the functionality of merino and create new uses for merino. Can you imagine your socks and underwear without a touch of LYCRA® for stretch and comfort?

We are committed to inspiring an industry with less reliance on petrochemical fibers. Our research and development team is constantly searching for natural alternatives and solutions.

NATURAL VS MAN-MADE FABRIC CONSUMPTION FALL/WINTER 17 SEASON

Natural fiber
Man-made

FIBER CONSUMPTION FALL/WINTER 17 SEASON

Merino
Non merino NYLON 8%
POLYESTER 5%
TENCEL® 3%
LYCRA® 2%

Fabric consumption

NATURAL VS MAN-MADE FABRIC CONSUMPTION FALL/WINTER 17 SEASON

Natural fiber
Man-made

Fiber consumption

FIBER CONSUMPTION FALL/WINTER 17 SEASON

Merino
Non merino NYLON 8%
POLYESTER 5%
TENCEL® 3%
LYCRA® 2%

WE WORK WITH THE BEST THAT NATURE PROVIDES TO PROVIDE THE BEST NATURAL PERFORMANCE SOLUTIONS POSSIBLE.

Our core fabrications

Corespun

Our customers are demanding lighter weight fabrics, but this risks lower fabric integrity which leads to holes. We discovered that by wrapping the merino around an ultrafine nylon core we could increase the strength of the fabric. This increase does not affect the comfort or odor-resistant properties of merino against the skin but does create a garment that lasts much longer.

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COOL-LITE™

Our summer fabric, Icebreaker Cool-Lite™, is a remarkable blend of merino and Tencel®. Tencel® is a fiber made from cellulose found in the wood pulp of renewable eucalyptus trees.

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BODYFITZONE™

BodyfitZONE™ is our innovative technology that uses fine merino yarns blended with a touch of LYCRA® to enhance muscular performance and recovery. Strategically placed mesh panels create natural thermal dumping zones for optimal temperature regulation, breathability and next-to-skin softness.

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MERINOLOFT™

MerinoLOFT™ wool fiber insulation is a natural, intelligent alternative to synthetic insulation and duck down. It’s a machine washable, breathable, lightweight insulation, even when wet.

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REALFLEECE®

It’s shocking that what has become commonly known as ‘fleece’ on the high street isn’t fleece at all. It’s plastic – polyester. We want to reclaim the word by making fleece out of fleece. RealFLEECE® fabric is brushed to deliver the ultimate softness and warmth.

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sustainability isn’t just a feature of our products, it’s in the values and design of our business.

Read our transparency report

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